Beiersdorf is a global skin care company based in Hamburg, Germany. Beiersdorf owns one of the world’s largest skin care brands and has more than 130 years of skin care experience and is known for its innovative and high-quality products.
The medicinal ointment base, Eucerit, was discovered more than 100 years ago, initiating a small revolution. Today the company offers a range of highly effective skin care products under the Eucerin brand name. Eucerin dermo cosmetic products are based on the latest scientific findings and promote healthy, radiant skin. Eucerin products are recommended by specialists and are very well received by customers.
To assure the continuous development of Eucerin and Hansaplast brands, the company is looking for a new member of Baltic team –
Brand and Digital Manager Baltics (location – Vilnius or Riga)
Main responsibilities:
- DERMOCOSMETIC MARKET AND CATEGORY - be the ultimate expert for the dermo cosmetic market & categories, consumers & shoppers, both in the offline and online environment.
- BRAND STRATEGY & POSITIONING - in close collaboration with the Business Unit Manager and Regional team develop and implement the local brand strategy and realizes the complete marketing mix for the respective category / franchise / products.
- BUSINESS PLAN - based on the local brand strategy develop an annual business plan.
- GO-TO-MARKET - local artwork implementation, communication, implementation of the campaign detail page, product detail page and other locally relevant digital assets, POS material development, trade channel identification.
- DIGITAL DRIVE & EXPERTISE - grow the e-com business, plan and execute excellence-in-execution digital marketing campaigns, develop digital & e-com content, collaborate with internal experts to ensure your category website and ecommerce channels are continuously updated.
- KPI & PERFORMANCE MONITORING
- TEAM MANGEMENT - manage the 2 direct reports – Brand Managers and indirectly also Shopper and Ecommerce Manager. Regular exchange with other stakeholders and report directly to Business Unit Manager Baltics.
Required experence, skills and personal qualities:
- University degree, preferred Business Administration, Marketing, Sales
- At least 6 years of marketing experience, ideally in pharma, FMCG, skin or personal care. International and cross-functional experience is beneficial
- Proven track record of successful brand management
- Deep understanding of consumer insights, market trends and shifts, digital environment
- Strong entrepreneurship, strong team player, high sense of responsibility, assertiveness, self-reflection, proactiveness
- Demonstrates a compelling mix of strategic and operational skills. Gets things done while keeping the big picture in mind. Can-do mentality and strong prioritization skills
- Strong analytical skills
- Excellent communication and presentation skills
- Fluent in English both spoken and written.
Company offers:
- Competitive salary, yearly bonus
- Career opportunities in international environment
- Contract of employment and an attractive remuneration package including: ADDITIONAL 2 DAYS OFF for parents with at least one child under the age of 14 and who already used up all holiday days in a given calendar year; ACCIDENT INSURANCE; MEDICAL INSURANCE; MEDICAL INSURANCE during business trips; Private pension scheme; additional 200, - Euro/year for sports activities of choice - access to sports centers, swimming pools etc.
- Discount to purchase company products in intranet shop
- Work in hybrid system.
If interested, please send your CV to cv@ariko.lv
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